---
title: "Castle Roads — Programmatic Growth Capital"
description: "Non-dilutive, founder-aligned capital for high-growth recurring revenue businesses in the $30M–$300M revenue segment."
url: https://castleroadsfinance.com
source: Castle Roads (https://castleroadsfinance.com)
---

# Programmatic growth capital

Castle Roads provides non-dilutive, founder-aligned capital to high-growth recurring revenue businesses — purpose-built for the $30M–$300M revenue segment.

$10–100M+

Facility Size

12–16%

Target Cost of Capital

$30M+

Minimum Revenue

## Why Castle Roads

### Flexible Capital & Structuring Expertise

From revenue-based financing to fixed prepayment structures and term debt, we tailor capital solutions to your business. We can also refinance existing term loans and work with our network of banking partners on revolving credit facilities.

### Data & Analytics

We share our underwriting model directly with borrowers, so you walk away knowing more about your own business. Our cohort analysis gives you a clearer picture of unit economics, payback periods, and growth levers than most internal finance teams have access to.

### Growth Marketing Expertise

Our team has scaled 100+ brands and managed $500M+ in customer acquisition spend. We don't just provide capital — we understand the channels, the metrics, and the decisions that drive efficient growth.

## Who We Finance

### $30M+ Recurring Revenue

Proven revenue base with scale

### 20%+ YoY Growth

Demonstrable upward trajectory

### Breakeven or Clear Path

Profitable or on path to breakeven within 12 months

### Recurring / Re-occurring Revenue

Predictable, contractual, or habitual customer payments

### Diversified Customer Base

No single-customer concentration risk

### <24 Month CAC Payback

Efficient unit economics

## How We Structure Capital

Core Product

### Customer Acquisition Financing

- **Cost of Capital:** 14–18%
- **Use of Proceeds:** Sales & Marketing
- **Funding:** Monthly / Quarterly
- **Repayment:** % of Gross Profit (or Fixed)
- **Repayment Schedule:** Performance-Linked
- **Payback Period:** 6–24 Months
- **Security:** Unsecured

Also Available

### Senior Debt

- **Cost of Capital:** 12–16%
- **Use of Proceeds:** General Purpose
- **Funding:** Lump Sum
- **Repayment:** Fixed Schedule
- **Repayment Schedule:** Monthly Amortization
- **Payback Period:** 24–36 Months
- **Security:** Senior Secured

Further reading

## From the Castle Roads desk

Insights

### What to know about raising customer acquisition financing

A neutral guide for founders and CFOs — what it is, when it fits, what it costs, and how to run a process.

7 sections · ~12 min read

[Read: What to know about raising customer acquisition financing](https://castleroadsfinance.com/insights/raising-customer-acquisition-financing)

Comparison

### Castle Roads vs. General Catalyst

Two providers of customer acquisition financing, side-by-side. Where the structures match and where they diverge.

Side-by-side · ~3 min read

[Read: Castle Roads vs. General Catalyst](https://castleroadsfinance.com/vs/general-catalyst)

 

Frequently asked

## Questions about the structure

**What is customer acquisition financing?**

Customer acquisition financing is non-dilutive capital used to fund sales and marketing spend. Instead of selling equity, you finance acquisition cost and repay it out of the revenue those specific customers generate — up to a capped return, after which the long-tail lifetime value reverts entirely to you.

**How is Castle Roads different from equity or venture debt?**

It doesn't touch your cap table, so there's no dilution. Unlike venture debt, repayment is tied to cohort performance rather than a fixed amortization schedule — a cohort that pays back slowly simply takes longer to repay, with no fixed payment schedule and no penalties. Facilities are unsecured at the corporate level.

**What does it cost?**

Customer Acquisition Financing typically runs a 14–18% cost of capital; our Senior Debt product is 12–16%. Returns are capped — once Castle Roads reaches the agreed capped return, the remaining long-tail LTV is 100% yours.

**Who does Castle Roads finance?**

Businesses with $30M+ in recurring or re-occurring revenue, 20%+ year-over-year growth, profitability or a clear path to breakeven within 12 months, a diversified customer base, and CAC payback under 24 months.

**How is the capital repaid?**

Repayment is performance-linked — typically a percentage of gross profit (or a fixed structure), funded monthly or quarterly, over a 6–24 month payback period. Because repayment tracks the cohort, underperformance extends the term rather than triggering a default.

**How large a facility can Castle Roads provide?**

Facilities range from $10M to $100M+, deployed into customer acquisition on a monthly or quarterly basis as you scale.

## Explore Financing

Tell us about your business and we'll be in touch. Or book a 30-minute intro call directly.

### Send us a note