Programmatic growth capital

Customer acquisition financing is non-dilutive capital used to fund sales and marketing spend. Instead of selling equity, you finance acquisition cost and repay it out of the revenue those specific customers generate — up to a capped return, after which the long-tail lifetime value reverts entirely to you.

It doesn't touch your cap table, so there's no dilution. Unlike venture debt, repayment is tied to cohort performance rather than a fixed amortization schedule — a cohort that pays back slowly simply takes longer to repay, with no fixed payment schedule and no penalties. Facilities are unsecured at the corporate level.

Customer Acquisition Financing typically runs a 14–18% cost of capital; our Senior Debt product is 12–16%. Returns are capped — once Castle Roads reaches the agreed capped return, the remaining long-tail LTV is 100% yours.

Businesses with $30M+ in recurring or re-occurring revenue, 20%+ year-over-year growth, profitability or a clear path to breakeven within 12 months, a diversified customer base, and CAC payback under 24 months.

Repayment is performance-linked — typically a percentage of gross profit (or a fixed structure), funded monthly or quarterly, over a 6–24 month payback period. Because repayment tracks the cohort, underperformance extends the term rather than triggering a default.

Facilities range from $10M to $100M+, deployed into customer acquisition on a monthly or quarterly basis as you scale.